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EMI Music launches DRM-free superior sound quality downloads

Press release from EMI and Apple:

EMI Music today announced that it is launching new premium downloads for retail on a global basis, making all of its digital repertoire available at a much higher sound quality than existing downloads and free of digital rights management (DRM) restrictions. The new higher quality DRM-free music will complement EMI's existing range of standard DRM-protected downloads already available.

Hear (audio) the EMI and Apple's 2nd of April press conference here !

Eric Nicoli, CEO EMI Group and Steve Jobs, CEO Apple

From today, EMI's retailers will be offered downloads of tracks and albums in the DRM-free audio format of their choice in a variety of bit rates up to CD quality. EMI is releasing the premium downloads in response to consumer demand for high fidelity digital music for use on home music systems, mobile phones and digital music players.

EMI's new DRM-free products will enable full interoperability of digital music across all devices and platforms. Eric Nicoli, CEO of EMI Group, said, "Our goal is to give consumers the best possible digital music experience. By providing DRM-free downloads, we aim to address the lack of interoperability which is frustrating for many music fans. We believe that offering consumers the opportunity to buy higher quality tracks and listen to them on the device or platform of their choice will boost sales of digital music. "Apple have been a true pioneer in digital music, and we are delighted that they share our vision of an interoperable market that provides consumers with greater choice, quality, convenience and value for money." "Selling digital music DRM-free is the right step forward for the music industry," said Steve Jobs, Apple's CEO.

More at EMI homepage